Stop Grinding, Start Growing: 3 Shifts to Land More Online Clients
Let’s be real—building an online fitness business isn’t about working harder. It’s about workingsmarter. Too many coaches spend hours creating content, engaging on social media, and offering free advice… only to wonder why they’re not landing more clients.
This week, I want to help you shift fromgrindingtogrowingwith a few simple but powerful strategies. Let’s dive in.
1. Stop Selling—Start Solving
If you feel like you’re constantly “pitching” your coaching but people aren’t biting, it’s time for a shift. Instead of thinking about selling, think aboutsolving problems.
Here’s how to tweak your messaging:
✅ Instead of:"My coaching program is open!"
💡 Try:"Struggling to stay on track with workouts? Here’s how my clients are crushing it—even with busy schedules."
✅ Instead of:"DM me to work together!"
💡 Try:"If you need help getting past XYZ challenge, shoot me a message and I’ll send over a quick game plan."
See the difference? Position yourself as thesolutionto their struggles, and they’ll start reaching outto you.
2. Use Content to Build Trust, Not Just Attention
Posting on social media is great, but if your content isn’t leading peopletowardyour coaching, you’re just entertaining—not converting.
Ask yourself this:Is my content teaching, inspiring, or leading people to take action?
Try this formula for content that converts:
Pain Point Post:Highlight a common struggle your ideal client faces. (Example: “Why most busy parents fail at weight loss… and how to fix it.”)
Authority Post:Share a client win or your personal experience that proves you can help.
Engagement Post:Ask a question or spark discussion to get people commenting.
Pro Tip:Track which posts bring the most DMs. Double down on those!
3. Master the DM Game (No Sleazy Tactics Needed)
Most fitness coaches are sitting on a goldmine in their inbox. If people are following you, commenting on your posts, or watching your stories, they’re interested. You just need the right strategy to turn that interest into action.
Here’s how to keep it natural:
💬Start with connection– If someone engages with your content, don’t jump into sales mode. Reply to their comment, react to their story, or ask a casual question.
👀Identify their struggle– Instead of pitching, ask about their goals and biggest challenges. People love talking about themselves!
🎯Offer value before the ask– Drop a quick tip, a free resource, or a simple action step. Then, if it feels right, invite them to chat about your coaching.
🔥 Podcast Spotlight: The Ultimate DM Strategy
If you want toreallydial in your DM game, this week’sFit Biz Accelerator Podcastis a must-listen.
I sat down withJenna Larson, the queen of conversational selling, to talk about:
💡 How to start DM convos without feeling awkward
💡 The exact messages that turn followers into paying clients
💡 Why most coaches mess up their DMs—and how to fix it
🎧 Listen here:The Ultimate DM Strategy | How Fitness Coaches Can Convert Followers into Clients
